One thing you will hear when pointing out dating advice scams is the “defense” of, “It’s not a scam because I’m giving it away for free.” In some cases this is because they are generating enough free content as a loss leader to hook you into buying their books and DVDs. In many other cases, this is because the scam isn’t about money. It’s about ideology. In this type of scam they aren’t trying to steal your money, but your time and you.
This is the case for a lot of the so called manosphere. Most men aren’t as successful as they would like to be with women so the so called manosphere preys on that so suck men in not just into game but other forms of rubbish like the paleo diet and conspiracy theory. (They fake being against feminism for similar reasons.) While a lot of them want to make money off their scams, for the rest of them they just want more people to indulge their delusions of being persecuted by the government and to add to the Paleo-Game Cult.
Ideological dating advice scams aren’t limited to the so called manosphere. Feminists do the same thing. Just like the so called manosphere, feminists will use dating advice as a scam to trick men into becoming feminists. One of the best examples of this is Dr. Nerdlove ManginaloveNerdhate. Most of his articles attack the group he is supposed to be helping, nerds. He is preying on them to turn them into feminist manginas like him. For obvious reasons, the most despicable scams are probably those that target the elderly. In terms of dating advice scams, targeting nerds is equivalent to targeting the elderly in other scams.
One advantage we have in dealing with ideological dating advice scams is that the scammers will screw up. Eben Pagan, a pure monetary dating advice scammer, was much smarter than these people. He kept himself focused on making money and knew that he needed to get out of the dating advice scam while he was ahead (which he did). Since the ideological scammers are zealots, they are blinded by their devotion to their ideologies won’t be able to see where they are going to screw up like how an Eben Pagan could. This makes it easier for us to fight the ideological dating advice scammers and expose their real agendas.