Just because something is given away for free does not mean a scam isn’t involved. Many gamers like to say that Roissy or Roosh or several other gamers are giving away their knowledge for free so it can’t be a scam. This is wrong. Drug dealers always give away the first hit of whatever narcotic they’re selling to get you addicted. Then they start charging you money when you’re addicted and desperate. If you look at gamers who are selling books like Roosh or Athol Kay, they ran blogs first to get guys hooked, then they started selling books.
In the parlance of those of us who run legitimate businesses, what these gamers are doing is running a loss leader. They’re giving away something now, for the purpose of selling game books and DVDs at full price later. That’s all that is happening here. Using a loss leader doesn’t make something a scam, but it does mean gamers are trying to sell something. Since what they are selling is fraudulent, that makes what they are doing a scam.